Privacy Policy

1. Introduction

Aplomb Decisions Ltd (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and share personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Aplomb Decisions Ltd is registered in England and Wales with its registered office at 17-19 St Georges Street, Norwich, England, NR3 1AB.

2. Data Controller

For the purposes of applicable data protection legislation, Aplomb Decisions Ltd is the data controller in respect of personal data processed through this website and our services.

3. Information We Collect

We may collect and process the following categories of personal data:

• Identity Data: name, job title, and company name.
• Contact Data: email address, telephone number, and postal address.
• Technical Data: IP address, browser type and version, time zone setting, browser plug-in types, operating system and platform, and other technology on the devices you use to access our website.
• Usage Data: information about how you use our website and services.
• Marketing and Communications Data: your preferences in receiving marketing from us and your communication preferences.

4. How We Collect Personal Data

We collect personal data through the following means:

• Direct interactions — when you contact us via our website contact form, by email, or by telephone.
• Automated technologies — when you visit our website, we may automatically collect technical and usage data using cookies and similar technologies.
• Third parties — we may receive data from analytics providers and advertising platforms.

5. How We Use Your Personal Data

We use your personal data for the following purposes:

• To respond to enquiries submitted through our contact form.
• To provide and improve our marketing and lead generation services.
• To send marketing communications where you have consented to receive them.
• To comply with legal obligations.
• To analyse website usage and improve our online presence.

6. Legal Basis for Processing

We rely on the following lawful bases for processing your personal data:

• Consent: where you have given explicit consent, such as subscribing to communications.
• Legitimate interests: where we have a legitimate business interest that does not override your rights.
• Legal obligation: where processing is required to comply with a legal or regulatory duty.

7. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law or regulation. Contact form submissions are retained for a maximum of 24 months unless an ongoing business relationship requires otherwise.

8. Your Rights

Under UK GDPR, you have the following rights:

• The right to access your personal data.
• The right to rectification of inaccurate data.
• The right to erasure (the “right to be forgotten”).
• The right to restrict processing.
• The right to data portability.
• The right to object to processing based on legitimate interests.
• The right to withdraw consent at any time.

To exercise any of these rights, please contact us in writing at our registered office address.

9. Third-Party Sharing

We do not sell your personal data. We may share data with trusted third-party service providers who assist us in operating our website and delivering our services (such as analytics providers and email platforms), subject to appropriate data processing agreements.

10. International Transfers

Where personal data is transferred outside the United Kingdom, we ensure appropriate safeguards are in place in accordance with UK GDPR requirements.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We recommend checking this page periodically for any changes. Material changes will be indicated by an updated date at the top of this page.

12. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us at:
Aplomb Decisions Ltd, 17-19 St Georges Street, Norwich, England, NR3 1AB.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.